TellerScore

Side-by-side · Q2 2026 data

Simplicity Credit Union vs Heartland Credit Union

Credit union

Simplicity Credit Union

Marshfield, Wisconsin · $100 million – $1 billion

57of 100
Moderate

Credit union

Heartland Credit Union

Madison, Wisconsin · $100 million – $1 billion

74of 100
Strong

Metric by metric

MeasureSimplicity Credit UnionHeartland Credit Union
TellerScore5774 (stronger)
Capital cushion4867 (stronger)
Loan quality5986 (stronger)
Earnings4953 (stronger)
Funding & liquidity6781 (stronger)
Problem-loan coverage7995 (stronger)
Peer percentile14th63rd
Total assets$546.7M$666.8M
Deposits / shares$487.5M$581.8M
Capital ratio9.82%11.69% (stronger)
Problem loans1.22%0.42% (stronger)
Net charge-offs0.27%0.10% (stronger)
Return on assets0.72%0.84% (stronger)
Loans ÷ deposits93.2%79.5% (stronger)
Uninsured deposits4.2% (stronger)5.8%
Offices98
CFPB complaints (3 yrs)——
Complaints per $1B deposits——
Mortgage denial rate (HMDA)——

Heartland Credit Union has the higher TellerScore (74 vs 57). On the 7 directional measures above (where higher or lower is clearly better), Simplicity Credit Union leads on 1 and Heartland Credit Union on 6. Deposits are insured up to $250,000 per depositor, per ownership category, at both.

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