Wisconsin · HMDA 2025
Mortgage lenders in Pierce County, WI
173 lenders reported 1,592 home-loan applications in Pierce County in 2025. 1,014 closed as loans ($266.4M), 206 were denied — a 16.3% denial rate on decided applications, close to the Wisconsin rate of 16.2%. The three most active lenders handled 27% of applications, led by WESTCONSIN Credit Union. 14 lenders in the list are banks or credit unions with a TellerScore profile.
- Applications
- 1,592
- Loans originated
- 1,014
- Purchase / refinance
- 462 / 321
- 30-yr rate (national)
- 7.40%week of Oct 15, 2026
Lenders ranked by applications in Pierce County
| # | Lender | Applications here | Share | Nationwide denial rate |
|---|---|---|---|---|
| 1 | WESTCONSIN Credit Union 78 out of 100, Strong | 231 | 14.5% | 15.4% |
| 2 | Associated Bank, National Association | 112 | 7.0% | — |
| 3 | Royal Credit Union 73 out of 100, Strong | 94 | 5.9% | 11.3% |
| 4 | PENNYMAC LOAN SERVICES, LLC | 65 | 4.1% | — |
| 5 | Rocket Mortgage, LLC | 62 | 3.9% | — |
| 6 | GUARANTEED RATE, INC. | 51 | 3.2% | — |
| 7 | The First National Bank of River Falls 75 out of 100, Strong | 41 | 2.6% | 2.5% |
| 8 | UNITED SHORE FINANCIAL SERVICES, LLC | 38 | 2.4% | — |
| 9 | Bell Bank 59 out of 100, Moderate | 38 | 2.4% | 7.1% |
| 10 | River Falls State Bank 77 out of 100, Strong | 31 | 1.9% | 2.6% |
| 11 | COMPEER FINANCIAL, FLCA | 30 | 1.9% | — |
| 12 | Fairway Independent Mortgage Corporation | 27 | 1.7% | — |
| 13 | NEWREZ LLC | 25 | 1.6% | — |
| 14 | U.S. Bank National Association 55 out of 100, Moderate | 24 | 1.5% | 39.5% |
| 15 | CROSSCOUNTRY MORTGAGE, INC. | 22 | 1.4% | — |
| 16 | NATIONSTAR MORTGAGE LLC | 20 | 1.3% | — |
| 17 | JPMorgan Chase Bank, National Association 61 out of 100, Moderate | 19 | 1.2% | 14.1% |
| 18 | FREEDOM MORTGAGE CORPORATION | 18 | 1.1% | — |
| 19 | Mortgage Research Center, LLC | 17 | 1.1% | — |
| 20 | AFFINITY PLUS | 17 | 1.1% | — |
| 21 | Loandepot.Com, LLC | 16 | 1.0% | — |
| 22 | GUILD MORTGAGE COMPANY | 16 | 1.0% | — |
| 23 | BMO Bank National Association 83 out of 100, Strong | 16 | 1.0% | 40.5% |
| 24 | TRUSTONE FINANCIAL CREDIT UNION 68 out of 100, Moderate | 16 | 1.0% | 22.2% |
| 25 | Wells Fargo Bank, National Association 58 out of 100, Moderate | 15 | 0.9% | 22.2% |
| 26 | Broker Solutions, Inc. | 15 | 0.9% | — |
| 27 | SPRING EQ, LLC | 15 | 0.9% | — |
| 28 | Prosperity Home Mortgage, LLC | 15 | 0.9% | — |
| 29 | Wings Financial Credit Union | 14 | 0.9% | — |
| 30 | Citizens Community Federal National Association 50 out of 100, Below average | 13 | 0.8% | 9.4% |
| 31 | Tradition Mortgage, LLC | 12 | 0.8% | — |
| 32 | LAKEVIEW LOAN SERVICING, LLC | 12 | 0.8% | — |
| 33 | MUTUAL OF OMAHA MORTGAGE, INC. | 11 | 0.7% | — |
| 34 | Merchants Bank, National Association 73 out of 100, Strong | 11 | 0.7% | 5.9% |
| 35 | Blaze Credit Union 61 out of 100, Moderate | 11 | 0.7% | 14.3% |
| 36 | Waterstone Mortgage Corporation | 11 | 0.7% | — |
| 37 | 21st Mortgage Corporation | 10 | 0.6% | — |
| 38 | CMG MORTGAGE, INC. | 9 | 0.6% | — |
| 39 | Navy Federal Credit Union 66 out of 100, Moderate | 9 | 0.6% | 32.9% |
| 40 | TRIAD FINANCIAL SERVICES, INC. | 9 | 0.6% | — |
Top 40 of 173 lenders shown. Denial rates are each lender's nationwide figure for 2025, available for banks and credit unions we profile.
Other counties in Wisconsin
- Milwaukee County 34,631 apps
- Dane County 22,884 apps
- Waukesha County 19,347 apps
- Brown County 10,627 apps
- Racine County 9,168 apps
- Rock County 7,985 apps
- Outagamie County 7,887 apps
- Kenosha County 6,979 apps
- Winnebago County 6,765 apps
- Washington County 6,309 apps
- Marathon County 5,233 apps
- Walworth County 4,998 apps