Wisconsin · HMDA 2025
Mortgage lenders in Florence County, WI
60 lenders reported 166 home-loan applications in Florence County in 2025. 108 closed as loans ($17.2M), 20 were denied — a 15.5% denial rate on decided applications, close to the Wisconsin rate of 16.2%. The three most active lenders handled 30% of applications, led by COVANTAGE CREDIT UNION. 20 lenders in the list are banks or credit unions with a TellerScore profile.
- Applications
- 166
- Loans originated
- 108
- Purchase / refinance
- 56 / 30
- 30-yr rate (national)
- 7.40%week of Oct 15, 2026
Lenders ranked by applications in Florence County
| # | Lender | Applications here | Share | Nationwide denial rate |
|---|---|---|---|---|
| 1 | COVANTAGE CREDIT UNION 59 out of 100, Moderate | 26 | 15.7% | 10.2% |
| 2 | Nicolet National Bank 64 out of 100, Moderate | 14 | 8.4% | 4.5% |
| 3 | Rocket Mortgage, LLC | 10 | 6.0% | — |
| 4 | Associated Bank, National Association | 8 | 4.8% | — |
| 5 | Mortgage Research Center, LLC | 5 | 3.0% | — |
| 6 | IncredibleBank 57 out of 100, Moderate | 5 | 3.0% | 11.9% |
| 7 | Navy Federal Credit Union 66 out of 100, Moderate | 4 | 2.4% | 32.9% |
| 8 | UNITED SHORE FINANCIAL SERVICES, LLC | 4 | 2.4% | — |
| 9 | FIRST COLONY MORTGAGE CORPORATION | 4 | 2.4% | — |
| 10 | Bank First, N.A. 68 out of 100, Moderate | 4 | 2.4% | 9.2% |
| 11 | Laona State Bank 56 out of 100, Moderate | 4 | 2.4% | 9.7% |
| 12 | NATIONSTAR MORTGAGE LLC | 4 | 2.4% | — |
| 13 | CAPITAL Credit Union | 4 | 2.4% | — |
| 14 | The Huntington National Bank 59 out of 100, Moderate | 3 | 1.8% | 31.6% |
| 15 | Community First | 3 | 1.8% | — |
| 16 | LAKEVIEW LOAN SERVICING, LLC | 3 | 1.8% | — |
| 17 | CARRINGTON MORTGAGE SERVICES, LLC | 3 | 1.8% | — |
| 18 | Flagstar Bank, N.A. 31 out of 100, Low | 3 | 1.8% | 35.1% |
| 19 | Johnson Financial Group 73 out of 100, Strong | 3 | 1.8% | 7.8% |
| 20 | NEWREZ LLC | 2 | 1.2% | — |
| 21 | JPMorgan Chase Bank, National Association 61 out of 100, Moderate | 2 | 1.2% | 14.1% |
| 22 | Loandepot.Com, LLC | 2 | 1.2% | — |
| 23 | PENNYMAC LOAN SERVICES, LLC | 2 | 1.2% | — |
| 24 | GUILD MORTGAGE COMPANY | 2 | 1.2% | — |
| 25 | U.S. Bank National Association 55 out of 100, Moderate | 2 | 1.2% | 39.5% |
| 26 | University of Wisconsin Credit Union 68 out of 100, Moderate | 2 | 1.2% | 15.4% |
| 27 | FIGURE LENDING LLC | 2 | 1.2% | — |
| 28 | Nations Lending Corporation | 2 | 1.2% | — |
| 29 | MARINE CREDIT UNION 53 out of 100, Below average | 2 | 1.2% | 44.9% |
| 30 | Range Bank 80 out of 100, Strong | 2 | 1.2% | 2.6% |
| 31 | Wells Fargo Bank, National Association 58 out of 100, Moderate | 1 | 0.6% | 22.2% |
| 32 | Broker Solutions, Inc. | 1 | 0.6% | — |
| 33 | AmeriSave Mortgage Corporation | 1 | 0.6% | — |
| 34 | PNC Bank, National Association 62 out of 100, Moderate | 1 | 0.6% | 33.8% |
| 35 | AMERIHOME MORTGAGE COMPANY, LLC | 1 | 0.6% | — |
| 36 | BMO Bank National Association 83 out of 100, Strong | 1 | 0.6% | 40.5% |
| 37 | MidFirst Bank 34 out of 100, Low | 1 | 0.6% | 16.3% |
| 38 | Fortifi Bank 58 out of 100, Moderate | 1 | 0.6% | 4.5% |
| 39 | Citizens Bank 83 out of 100, Strong | 1 | 0.6% | 12.9% |
| 40 | PLANET HOME LENDING, LLC | 1 | 0.6% | — |
Top 40 of 60 lenders shown. Denial rates are each lender's nationwide figure for 2025, available for banks and credit unions we profile.
Other counties in Wisconsin
- Milwaukee County 34,631 apps
- Dane County 22,884 apps
- Waukesha County 19,347 apps
- Brown County 10,627 apps
- Racine County 9,168 apps
- Rock County 7,985 apps
- Outagamie County 7,887 apps
- Kenosha County 6,979 apps
- Winnebago County 6,765 apps
- Washington County 6,309 apps
- Marathon County 5,233 apps
- Walworth County 4,998 apps