Wisconsin · HMDA 2025
Mortgage lenders in Price County, WI
136 lenders reported 580 home-loan applications in Price County in 2025. 345 closed as loans ($62.9M), 108 were denied — a 22.9% denial rate on decided applications, above the Wisconsin rate of 16.2%. The three most active lenders handled 23% of applications, led by Forward Bank. 18 lenders in the list are banks or credit unions with a TellerScore profile.
- Applications
- 580
- Loans originated
- 345
- Purchase / refinance
- 203 / 102
- 30-yr rate (national)
- 7.40%week of Oct 15, 2026
Lenders ranked by applications in Price County
| # | Lender | Applications here | Share | Nationwide denial rate |
|---|---|---|---|---|
| 1 | Forward Bank 64 out of 100, Moderate | 66 | 11.4% | 4.2% |
| 2 | Prevail Bank 74 out of 100, Strong | 33 | 5.7% | 14.5% |
| 3 | Rocket Mortgage, LLC | 32 | 5.5% | — |
| 4 | Connexus Credit Union 37 out of 100, Low | 23 | 4.0% | 60.0% |
| 5 | Associated Bank, National Association | 22 | 3.8% | — |
| 6 | PENNYMAC LOAN SERVICES, LLC | 18 | 3.1% | — |
| 7 | COVANTAGE CREDIT UNION 59 out of 100, Moderate | 17 | 2.9% | 10.2% |
| 8 | Mortgage Research Center, LLC | 15 | 2.6% | — |
| 9 | Nicolet National Bank 64 out of 100, Moderate | 15 | 2.6% | 4.5% |
| 10 | Ixonia Bank 67 out of 100, Moderate | 15 | 2.6% | 4.7% |
| 11 | Citizens State Bank | 14 | 2.4% | — |
| 12 | Summit Credit Union | 14 | 2.4% | — |
| 13 | Royal Credit Union 73 out of 100, Strong | 14 | 2.4% | 11.3% |
| 14 | 21st Mortgage Corporation | 13 | 2.2% | — |
| 15 | MARINE CREDIT UNION 53 out of 100, Below average | 9 | 1.6% | 44.9% |
| 16 | Johnson Financial Group 73 out of 100, Strong | 9 | 1.6% | 7.8% |
| 17 | MUTUAL OF OMAHA MORTGAGE, INC. | 8 | 1.4% | — |
| 18 | Broker Solutions, Inc. | 7 | 1.2% | — |
| 19 | NEWREZ LLC | 6 | 1.0% | — |
| 20 | JPMorgan Chase Bank, National Association 61 out of 100, Moderate | 6 | 1.0% | 14.1% |
| 21 | UNITED SHORE FINANCIAL SERVICES, LLC | 6 | 1.0% | — |
| 22 | AMERIHOME MORTGAGE COMPANY, LLC | 6 | 1.0% | — |
| 23 | First Federal Bank 50 out of 100, Below average | 6 | 1.0% | 13.5% |
| 24 | CROSSCOUNTRY MORTGAGE, INC. | 5 | 0.9% | — |
| 25 | Northern State Bank 78 out of 100, Strong | 5 | 0.9% | 14.7% |
| 26 | Servion, Inc. | 5 | 0.9% | — |
| 27 | COMPEER FINANCIAL, FLCA | 5 | 0.9% | — |
| 28 | PLAZA HOME MORTGAGE, INC. | 5 | 0.9% | — |
| 29 | IncredibleBank 57 out of 100, Moderate | 5 | 0.9% | 11.9% |
| 30 | Wells Fargo Bank, National Association 58 out of 100, Moderate | 4 | 0.7% | 22.2% |
| 31 | AmeriSave Mortgage Corporation | 4 | 0.7% | — |
| 32 | TRIAD FINANCIAL SERVICES, INC. | 4 | 0.7% | — |
| 33 | Nations Lending Corporation | 4 | 0.7% | — |
| 34 | Mid-Continent Funding, Inc. | 4 | 0.7% | — |
| 35 | AbbyBank 56 out of 100, Moderate | 4 | 0.7% | 10.4% |
| 36 | SIMPLICITY | 4 | 0.7% | — |
| 37 | MOVEMENT MORTGAGE, LLC | 3 | 0.5% | — |
| 38 | U.S. Bank National Association 55 out of 100, Moderate | 3 | 0.5% | 39.5% |
| 39 | WESTCONSIN Credit Union 78 out of 100, Strong | 3 | 0.5% | 15.4% |
| 40 | East Wisconsin Savings Bank 53 out of 100, Below average | 3 | 0.5% | 6.4% |
Top 40 of 136 lenders shown. Denial rates are each lender's nationwide figure for 2025, available for banks and credit unions we profile.
Other counties in Wisconsin
- Milwaukee County 34,631 apps
- Dane County 22,884 apps
- Waukesha County 19,347 apps
- Brown County 10,627 apps
- Racine County 9,168 apps
- Rock County 7,985 apps
- Outagamie County 7,887 apps
- Kenosha County 6,979 apps
- Winnebago County 6,765 apps
- Washington County 6,309 apps
- Marathon County 5,233 apps
- Walworth County 4,998 apps