Wisconsin · HMDA 2025
Mortgage lenders in Ashland County, WI
108 lenders reported 577 home-loan applications in Ashland County in 2025. 345 closed as loans ($59.2M), 111 were denied — a 23.8% denial rate on decided applications, above the Wisconsin rate of 16.2%. The three most active lenders handled 33% of applications, led by Northern State Bank. 19 lenders in the list are banks or credit unions with a TellerScore profile.
- Applications
- 577
- Loans originated
- 345
- Purchase / refinance
- 148 / 130
- 30-yr rate (national)
- 7.40%week of Oct 15, 2026
Lenders ranked by applications in Ashland County
| # | Lender | Applications here | Share | Nationwide denial rate |
|---|---|---|---|---|
| 1 | Northern State Bank 78 out of 100, Strong | 88 | 15.3% | 14.7% |
| 2 | Superior Choice Credit Union 56 out of 100, Moderate | 58 | 10.1% | 22.8% |
| 3 | Rocket Mortgage, LLC | 45 | 7.8% | — |
| 4 | Associated Bank, National Association | 45 | 7.8% | — |
| 5 | Mortgage Research Center, LLC | 20 | 3.5% | — |
| 6 | BMO Bank National Association 83 out of 100, Strong | 17 | 2.9% | 40.5% |
| 7 | Chippewa Valley Bank 74 out of 100, Strong | 15 | 2.6% | 6.3% |
| 8 | GUILD MORTGAGE COMPANY | 12 | 2.1% | — |
| 9 | CROSSCOUNTRY MORTGAGE, INC. | 11 | 1.9% | — |
| 10 | Bay Bank 59 out of 100, Moderate | 10 | 1.7% | 34.4% |
| 11 | PENNYMAC LOAN SERVICES, LLC | 9 | 1.6% | — |
| 12 | Summit Credit Union | 9 | 1.6% | — |
| 13 | Broker Solutions, Inc. | 8 | 1.4% | — |
| 14 | Forward Bank 64 out of 100, Moderate | 8 | 1.4% | 4.2% |
| 15 | Bankers' Bank 69 out of 100, Moderate | 8 | 1.4% | 13.0% |
| 16 | FREEDOM MORTGAGE CORPORATION | 8 | 1.4% | — |
| 17 | Johnson Financial Group 73 out of 100, Strong | 8 | 1.4% | 7.8% |
| 18 | Loandepot.Com, LLC | 7 | 1.2% | — |
| 19 | COMPEER FINANCIAL, FLCA | 7 | 1.2% | — |
| 20 | TOWNE MORTGAGE COMPANY | 7 | 1.2% | — |
| 21 | JPMorgan Chase Bank, National Association 61 out of 100, Moderate | 6 | 1.0% | 14.1% |
| 22 | Old National Bank 59 out of 100, Moderate | 6 | 1.0% | 22.1% |
| 23 | NEWREZ LLC | 5 | 0.9% | — |
| 24 | AmeriSave Mortgage Corporation | 5 | 0.9% | — |
| 25 | U.S. Bank National Association 55 out of 100, Moderate | 5 | 0.9% | 39.5% |
| 26 | FIGURE LENDING LLC | 5 | 0.9% | — |
| 27 | NATIONSTAR MORTGAGE LLC | 5 | 0.9% | — |
| 28 | SPRING EQ, LLC | 4 | 0.7% | — |
| 29 | Synergy One Lending, Inc. | 4 | 0.7% | — |
| 30 | COVANTAGE CREDIT UNION 59 out of 100, Moderate | 4 | 0.7% | 10.2% |
| 31 | University of Wisconsin Credit Union 68 out of 100, Moderate | 4 | 0.7% | 15.4% |
| 32 | Nicolet National Bank 64 out of 100, Moderate | 4 | 0.7% | 4.5% |
| 33 | MARINE CREDIT UNION 53 out of 100, Below average | 4 | 0.7% | 44.9% |
| 34 | TRUSTONE FINANCIAL CREDIT UNION 68 out of 100, Moderate | 4 | 0.7% | 22.2% |
| 35 | LAKEVIEW LOAN SERVICING, LLC | 4 | 0.7% | — |
| 36 | Royal Credit Union 73 out of 100, Strong | 4 | 0.7% | 11.3% |
| 37 | VILLAGE CAPITAL & INVESTMENT LLC | 4 | 0.7% | — |
| 38 | The Huntington National Bank 59 out of 100, Moderate | 3 | 0.5% | 31.6% |
| 39 | Navy Federal Credit Union 66 out of 100, Moderate | 3 | 0.5% | 32.9% |
| 40 | GUARANTEED RATE, INC. | 3 | 0.5% | — |
Top 40 of 108 lenders shown. Denial rates are each lender's nationwide figure for 2025, available for banks and credit unions we profile.
Other counties in Wisconsin
- Milwaukee County 34,631 apps
- Dane County 22,884 apps
- Waukesha County 19,347 apps
- Brown County 10,627 apps
- Racine County 9,168 apps
- Rock County 7,985 apps
- Outagamie County 7,887 apps
- Kenosha County 6,979 apps
- Winnebago County 6,765 apps
- Washington County 6,309 apps
- Marathon County 5,233 apps
- Walworth County 4,998 apps